Cigna HealthSpring

Captivating the Medicare audience.

Responsible for:

Art Direction
Concept Development

I led the art for the brand’s highest performing DRTV spots.

As an Art Director at G2/Geometry Global, I led concept development and art direction for several of Cigna HealthSpring’s best-performing DRTV spots, both animated and live action.

I explored visual devices to enhance and deliver the typical Medicare message in more engaging and visually interesting ways. In the live action spot, I designed and led the direction of the graphics and recut existing footage to craft a new story to support new messaging.