Cigna Global

Digital expertise for a 360° campaign.

Responsible for:

Art Direction
Design
Social Media
Web Design
Brand Guidelines
Team Management

Leading a team through the global launch.

As a Sr. Art Director at MRM/McCann, this global launch for Cigna included our social platform #HealthyTogether, which focused on the concept of partnership in wellness.

We took digital ownership of the campaign.

The launch included a microsite that aggregated original content; high-volume, highly visual social media posts; and brand guidelines in support of the brand’s global relaunch.

This role required team management as well as hands-on design.