Kurly Kürtosh

Unkurl your sweet spot.

Responsible for:

Naming
Brand Identity
Creative Direction
Packaging Design
Media
Tagline
Copy
Photography
Web Design
Brand Positioning

New Jersey meets Hungarian sweet treat.

I transformed an award-winning pastry recipe into the experiential brand of the Founder’s dreams. From naming, original photography, and on-site activations, we preserved the authenticity of this international delicacy while bringing the energy to a domestic audience.

Nicole, Founder of Kurly Kürtósh, fell in love with the classic Hungarian treat, kürtóskalács, while living abroad in Budapest for four years. But when Nicole and her family returned to the States, that sweet treat stayed on her mind. I transformed her idea into a regional dessert contender.