NYC Department of Education

Introducing MECA.

Responsible for:

Brand Identity
Creative Direction
Print Design
Merch Design
Brand Book
Copy
Design System

Positioning innovation in education.

I developed the brand identity for NYC’s most innovative education venture, The Manhattan Early College School for Advertising (MECA)—one of six innovative Early College and Career High Schools in NYC that offer students integrated high school, college, and career learning experiences.

Working directly with MECA’s Founding Principal and the American Association of Advertising Agencies, I developed a logo and design system for the school and marketing collateral, including printed flyers, branded merchandise, and on-site signage used at school fairs & open houses.