My Hair Score

The ‘Yelp’ of hair extensions.

Responsible for:

Brand Identity
Creative Direction
Brand Positioning
Media
Animation
Copy
Original Photography
Web Design
Web Development

From brand workshop to score-tracking app.

I developed the brand identity, a web-based application, and a two-part responsive marketing website for My Hair Score, a user-generated reviews site dedicated to hair extensions. Our collaborative approach started with an agency-hosted brand workshop. From there, we helped establish the brand persona, define their audience, and establish a solid brand ethos.

Our initial findings informed the brand blueprints and the logo design, messaging, and user experiences of two user types across the web-based application. I also produced a brand photoshoot and a 60-second explainer video, which included custom animations and sound design.