Tough Mudder

Celebrating the challenge, not the race.

Responsible for:

Creative Direction
Concept Development
Creative Production

Taking Tough Mudder to the finish with an international display campaign.

With Tough Mudder, one doesn’t finish without a friend. This brand principle inspired our Tougher Together campaign. In partnership with a Lead Copywriter, we developed the campaign identity and led creative development across paid media ads & sponsored content.

We transformed the dark, rugged aesthetic from recent campaigns to brighter, more saturated, and uplifting visuals. This high-volume digital campaign ran in the UK, Australian, and German markets (as well as across the US) for both Tough Mudder and Tough Mudder Half.